Sierra Gold features special combination of scents, amino acids, glitter and vibrant colors. Bait has a soft, but elastic texture that easily molds and holds to your hook. Won’t easily cast or wash off when fishing. Powerful scent and flavor attractors slowly release into the surrounding water to attract trout from near and far, stimulating fish to strike. Simply put trout can’t resist Sierra Gold. Try it You’ll like it Trout do! Assembled Product Weight: 5 lb Brand: Atlas-Mike’s Manufacturer: Zeke’s Sierra Gold Manufacturer Part Number: 912 Model: 912 Type: Softbaits Size: Standard Assembled Product Dimensions (L x W x H): 1.00 x 1.00 x 4.00 Inches