The Berkley Gulp! Alive! Swimming Mullet allows you to take fishing to the next level. It offers an effective alternative to live bait and is superior to most other synthetic bait. Whether you fish from a boat, a pier or the edge of a lake, you’ll increase your chances of success with it. Each Berkley swimming mullet offers a unique action propellant. Because it has a tail, the bait actually has the appearance of a swimming target, so fish will be more likely to hit your line. The Berkley Swimming Mullet doesn’t only attract fish with its looks. It also has a powerful fish attractant. The special formula acts like a magnet, pulling fish closer to the bait. The fishing mullet actually brings more than 20 percent more fish to your pole by weight.Make your next day of fishing a successful one with this Berkley Gulp! Alive! Swimming Mullet. Berkley Gulp! Alive! Swimming Mullet: Each bait has a natural presentation in action, scent and taste Each bait “swims” in attractant to preserve its irresistible swimming tail action Gulp! Alive! baits absorb up to 20 percent more fish attractant by weight “Recharge” bait by placing used bait back in powerful Gulp! Alive! attractant